7 Pages You Need for Your Service Business Website

 
 
 

If you have a service business, you need a website. It’s that simple. Your site should have all of the following pages:

Home Page

Your homepage is the first page of your website, and it's the most important page on your site. To create a great experience for visitors, make sure to focus on three things: simplicity, ease of navigation, and credibility.

Simple means that people can easily understand what you're selling or offering. You want to use simple language that's easy for visitors to understand—don't get fancy with big words or complex sentences unless you know there's an audience for this kind of thing. The easier it is for people to figure out what you're doing from the home page alone, the more likely they are going to stay and learn more about what it is that made them choose your site in the first place!

Ease of navigation comes next because if users can't find what they're looking for right away then chances are they'll leave without ever seeing any other pages on your service business website (and we know how important those other pages are). Allowing users quick access not only increases sales but also keeps existing customers coming back because they know exactly where everything is located within seconds instead of days spent trying different combinations until something clicks."

About Page

Your about page is where you can give your customers a better understanding of what you do and how you do it. You should be able to answer all of the following questions from this page:

  • What is your business?

  • What does it offer?

  • How does it deliver value to customers?

  • Why should I do business with you instead of someone else?

Services Page

A services page is an important part of your website. It's where you can list all of the services you offer and provide more detailed information about them. You should also include images or videos that show off your work, testimonials from past clients, and links to blog posts or other content on your site related to the service.

Portfolio/Gallery Page

A portfolio is a collection of your work. In the service industry, this might be a gallery of photographs showing your services in action and videos demonstrating how you help customers with certain problems. A gallery is an organized collection of images as well as text. Galleries can be used to showcase clients' personal stories, their businesses, or even their pets!

A portfolio can become a gallery by organizing your content according to topic or project instead of client name. Let's say you're running an ad campaign for Joe's Sandwich Shack: You could create one page where all the ads are listed in chronological order for easy viewing (a portfolio), and then another page with each ad on it (a gallery).

Contact Page

The contact page is one of the most important pages on your service business website. If someone has a question that can't be answered by reading through your website, this is where you should direct them. This includes information about your address and phone number, as well as how to get in touch with the right person for questions or problems relating to the services you offer. It's also important that visitors know how long it takes you (the business) to respond to emails and phone calls, as well as what time of day they should call if they need help immediately.

Terms and Conditions

When you think about your website and what it will do for your business, there are plenty of things to consider. But one thing that may be overlooked is the terms and conditions page, which can be a valuable asset—if you know how to use it correctly.

A terms and conditions page is a legal document that outlines all of the rules by which someone may interact with your site or service. It covers everything from how visitors can contact you to what they can expect when they go through with an order on your site. For example, if someone purchases something from your site but doesn't want it anymore, should they send it back? What if they've changed their mind? These questions might seem trivial at first glance but should absolutely be addressed in a clear way on any T&C page.

Privacy Policy

The privacy policy is a legal document that explains how your business uses and protects the personal data of its users. It also tells you what rights you have as an individual using their services.

When you register on a website, sign up for services or buy something online, you expect to be protected by privacy laws. A good privacy policy gives you peace of mind that your information is safe with the company, but it also shows them respect by letting them know what they can —and can't—do with it.

Most businesses have one already; if not, it's time to get one!

Blog page, or the blog might be in addition to all of these pages.

For some service businesses, a website isn't complete without a blog page. A blog gives you an easy way to keep your website fresh, current, and relevant. It's also a great place for you to share your expertise with potential customers in the form of articles and tutorials that they can refer back to later on.

It's important that you curate your content appropriately so it doesn't become too much of a chore for visitors who are looking for specific information on your site. The easiest way I've found to do this is by creating themed blog posts (usually called "articles" or "tutorials") based on common questions asked by customers, as well as any industry news that might be relevant (such as new regulations).

Conclusion

With the right service business website, you can attract customers, create sales leads and generate revenue. We hope that this post has given you some ideas on how to bring your new service business website to life. If you need help don't hesitate to reach out if you have a question.

Previous
Previous

How to Reduce Revisions During the Design Process

Next
Next

Why I Design on Squarespace